Investment Approach

APX employs a bottom-up, fundamental research approach to identify uncommon investment opportunities. Through our rigorous investment process, we seek to make long-term investments globally in public and private companies that have favorable economic characteristics, proven competitive moats, and innovation. In particular, we focus on companies best-positioned for “new economy” trends (including artificial intelligence, automation, and the proliferation of data across industries), as well as life sciences companies.

Our approach is predicated on a deep understanding of the sectors in which we invest. Through our global investment scope, and our investments in both public and private companies, we seek to anticipate growth opportunities and potential risks before they are recognized by the market. We follow this with a disciplined due diligence process on each specific investment opportunity.

Since our firm’s inception, we have generated superior risk-adjusted returns for our investors, including global institutions, who seek long-term, sustainable returns with us.

KNOWLEDGE, SOLUTIONS AND GROWTH

At Pixiu Capital, we apply our strengths as a leading investment and advisory firm to deliver solutions, unlock value and propel growth. Our capital fuels the development of businesses and communities.

The solutions we provide reflect the insights generated by our diverse, global business platform, which encompasses private equity, real estate funds, family offices and independent advisory and restructuring practices. We have built our firm on a strong foundation of intellectual capital. We focus on attracting exceptionally talented people and on creating an atmosphere that rewards initiative and independent thinking.

Above all, we have made it our No. 1 priority to serve the needs of our investors and clients. This commitment is reflected in a culture that values integrity, professionalism and a passion for excellence. It also leads us to operate with prudence, financial discipline, a long-term perspective, and a clear understanding that trust is something we must earn every day.

OUR PHILOSOPHY

We have built Pixiu’s platform to develop long-term partnerships with our investors and clients and help them with a range of needs, including private equity investments, M&A and restructuring advisory, as well as diversified capital management. Our business philosophy is based on the following four principles:

Integrity

Our investors, the companies which we invest in, our business partners as well as our employees put our trust in each other to pursue a win-win cooperation. We are committed to operating in a transparent manner, and putting integrity above all in our business.

Robust Risk Managament

We implement stringent risk management mechanisms on our platform. We pursue high returns under acceptable risk only. Our internal control system covers investment due diligence management, project management and exit strategies.

Value

As strong practitioners of value investing, we invest only in opportunities that we deem to be undervalued. We expect a reasonable return through a rigorous, fundamental analysis approach to prevent any personal biases or emotions from influencing our judgment.

Focus

We target outstanding companies with strong growth prospects, focusing on familiar industries only. These include financials, technology, consumer retail, and more.

HISTORY

Since 2007, Pixiu has become a leading global alternative investment manager and financial advisor and an established global financial brand. Here are several of the milestones in our history.

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2007

Since 2007, Pixiu has become a leading alternative investment manager and financial advisor and an established financial brand. Here are several of the milestones in our history.

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2009

Pixiu’s Corporate Services division is established, providing cross border restructuring, offshore companies set up and bank accounts opening services.

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2012

Pixiu’s Real Estate division steps into global real estate investment, real estate consulting service and assets allocation services in China (partners with TL Property Group ) and United States (partners with Companile LLC ).

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2014

Pixiu’s Asset Management division is established and launched our first private equity fund. At the same year, it starts to provide customized hedge and private equity fund solutions as well as family office services to investors.

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2015

Pixiu launched our first hedge fund. Pixiu launched our second private equity fund. Pixiu launched our first algo fund.

OUR COMMUNITY

Committed to Being Responsible Global Citizen

We strive to provide solutions that create lasting value for our investors, the companies in which we invest and society at large. It is well known that stronger, better-run companies create jobs and strengthen economies. We have helped make scores of companies stronger and more competitive, and in doing so, bolstered the communities in which their employees live and work.

The Pixiu Charitable Foundation

The Pixiu Charitable Foundation was founded with commitments from the Firm’s founders and investors. Influenced by the enterprising heritage of the firm and its founders, The Foundation is directing its resources and utilizing the intellectual capital of the firm to foster entrepreneurship globally.

The Foundation has committed to our Entrepreneurship Initiative to create connected networks, or “ecosystems”, of master coaches in regions across the nation and around the world. Through establishing these ecosystems, we can ultimately build an elite global network of master coaches and entrepreneurial support for aspiring entrepreneurs, and in turn, the high-growth businesses and industries that are most known to spark economic growth.